Putting Kitchens in the Desert

Lowe Rental provides temporary kitchen equipment, from one-off items to whole kitchen infrastructure, for whenever customers faced disruption with their own kitchen set up.

Their competitors talk about the same thing: being experts in kitchen rentals.

We spotted that Lowe Rental had something much more interesting at their disposal: they had put kitchens everywhere from the Antarctic to desert military zones and prisons.

We framed them as the specialists who could make anything possible, no matter how big the challenge. So they’d be the first company clients thought of whenever they faced disruption.